On Video Scrubbers
I just visited an online invoicing website where I was thinking about making a purchase. I clicked the “learn more” link and was brought to a page with a video. The video on this page had no scrubber. That is, I could not fast-forward, rewind, pause, or even see how long the video is.
So, I closed the page.
Why did I close the page? Because I was a bit offended that the company either does not trust me to scrub through the videos, or the company lacks the technology to allow me to scrub the videos. Either way, I am not going to purchase a service from a company that refuses me that basic luxury.
Video scrubbing is now the norm online! No scrubbing is so linear (read: “1997″).


