Category “Customer Service”

On Video Scrubbers

I just visited an online invoicing website where I was thinking about making a purchase.  I clicked the “learn more” link and was brought to a page with a video.  The video on this page had no scrubber.  That is, I could not fast-forward, rewind, pause, or even see how long the video is.

So, I closed the page.

Why did I close the page?  Because I was a bit offended that the company either does not trust me to scrub through the videos, or the company lacks the technology to allow me to scrub the videos.  Either way, I am not going to purchase a service from a company that refuses me that basic luxury.

Video scrubbing is now the norm online!  No scrubbing is so linear (read: “1997″).

Leave a Comment

Why not add comments to pages?

I am beginning to think that all webpages should allow the ability to leave comments.  Almost all blogs allow comments on entries – why not web pages?

I got thinking about this today when I had a question about the Rock the Garden event at the Walker Art Center.  My question, “Is re-admittance allowed?”, is simple and could probably be answered quickly by any number of staff members over at either the Walker or at The Current.  The problem/opportunity is that the official web page advertising the event for The Current does not allow commenting.  There is also no contact email listed on the page.  So, I am left without any recourse for finding an answer to my simple question about the event.

It seems that web pages don’t allow commenting, simply out of tradition – an old tradition that pre-dates Web 2.0 functionality.

Are there other reasons why people shouldn’t allow comments on web pages?

Comments (2)

Are You Nickel-and-Diming Your Customers?

Redbox DVD
(Above: A Redbox DVD that is nickel-and-diming me)

5 days ago, I checked out a Redbox DVD from the local McDonald’s with the intention of returning it the next day.  For those of you who don’t know, Redbox is a DVD distributor that charges $1/day for rentals and has distribution outlets in all sorts of places.  Pretty convenient, eh? The problem is, I forgot to return the DVD and am now left paying $5 of what should have been a $1 bill.

This experience makes me much less likely to rent from Redbox next time around, because I feel like they are nickel-and-diming me (i.e. ripping me off).  I would rather spend the $4 to get a rental at Blockbuster and not worry about returning it on a certain date.

So, I got to thinking about my website design business.  I don’t nickel-and-dime.  That is, I am very up front about costs, and so long as my clients ask nicely, I will even make little tweaks to their websites for free that are completely outside of any agreement we may have.  I figure that sort of customer service leads to happier customers which leads to a better reputation for my business.  So I ask this of you: Are you nickel-and-diming your customers?

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Empathize With Customers

There is nothing worse than being in a situation where your pocketbook is at the mercy of experts in an area that you know very little about.  I just got back from a car-repair shop in Minneapolis, where I had to get my car towed due to its reluctance to start when I turned the key in the ignition.

I know nothing about cars, and car-repair shops are scary for that reason.  I cringed when the guy at the desk told me that it might cost $100 for the mechanic to simply open the hood (the coat hanger that I was previously using to open the hood fell out and was rendered unusable).  Then there was the fact that the car wouldn’t start up.  Oh boy, was I in for it!

Thankfully, AAA took care of my towing expenses, or else the final $174 bill would have been much higher.

As I was waiting for my car to get fixed, the dollar signs painfully whizzing past my brain, I had a moment of clarity.  Some of my clients probably feel the same way when they ask me to fix a website issue or build a website from scratch.  That is, my clients mostly know next to nothing about what it takes to build a website. That’s not a dig on them, quite the contrary.  We can’t expect to know everything about everything – that’s what experts are for!  So, we hire a mechanic to fix our car, a web guy to build our website, an accountant to do our taxes, etc.  All of these experts are to a large extent given free reign to charge what they deem appropriate (and what the market will bear), and we must grin and take it. We have no other choice in the matter, except to learn the trade in question, but who has time for that?!

Next time someone asks me “how much?”, I will have much more empathy for their situation.  They are probably scared, gripping their checkbook and bracing for the worst.  Like me at the car-repair shop earlier, they will have to trust the expert (me) to do a great job at a fair price.

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