Rules for idea generation:

1. Say “yes” and “thank you” to every idea. Get excited about others ideas even if they are small.
2. Generate 100 ideas without stopping. Write them all down on a white board or a big piece of paper. Writing them down so everyone can see them is important. Don’t stop until you get to 100
3. Don’t judge. Just don’t. Say “thank you” instead.

I follow the above rules when writing blogs, writing music, brainstorming band names, brainstorming baby names, thinking of blog posts to write, generating business ideas, figuring out why my girlfriend is mad at me, and countless other times, places, areas, and ways.

Generating ideas is a process.