After a month or so of softening up the boss on the merits of a company blog, I finally got a bite.  He emailed me to say that he is sold on the merits of a company blog and now wants to know HOW to impliment it.  So, it is now on my shoulders to deliver a blogging strategy that will make sense for a 30-employee-strong marketing agency in the Twin Cities.  I am still in the brainstorming phase of this project and would love some feedback.

Things we need to figure out:

• Who will write?
• How often will people write?
• What will the content be?
• Terms & Expectations

Who will write?
EVERY employee shall be required to post one blog every two weeks.

How often will the blog be updated?
Twice per day.  We need to keep to that schedule.  If 30 people are blogging once every two weeks, that’s 60 blog entries per month.  Shouldn’t be too tough, right?

What will the content be?
Every employee will be required to share expertise on a topic of interest to her.  This could be an exploration of a topic or more of a teach-in-style blog entry.  Any blog entries, so long as it is at least tangentially-related to the business will be accepted.

Terms & Expectations
The blog will share the same expectations as other company-branded communication.  That is, all blog entries shall be respectful of differences as well as support the mission of  the company.  Basically, that means that the blog will receive the same treatment as face-to-face, email, and phone conversations with colleagues and clients.

Summary
Obviously, I have a lot more hashing out to do in terms of this blog strategy.  I am sure that I left out all sorts of important things. Please feel free to offer tips and suggestions via comment below as we move forward with this project.  In turn, I will keep you updated!

Thanks!